NoMa: A Glimpse into Last Week's Fuori Salone Highlights

GM! The Valuart Newsletter is out!

The previous week was brimming with excitement as we introduced NoMa at Milano's renowned Fuori Salone, within the ILL AT EASE event - a creative fusion of Art & Design. Concurrently, Ruben Fro's fascinating Dissolving Realities exhibition captivated visitors at the Valuart Gallery. Read on for a detailed account of the week's highlights.

⬛ NoMa: All about its debut at this year’s Fuori Salone

VALUART STUDIO presents NoMa - Active Immersive Room: A bold new approach to the traditional exhibition format that aims to take contemporary digital art to the streets of European cities in a way that is both transformative and accessible;

A mobile pop-up exhibition featuring artworks by some of the most talented digital artists of our time, the project invites visitors to discover and experience the latest in creative expression as it travels from city to city.

From April 18th-22nd, NoMa made its debut at Milano's esteemed Fuori Salone 2023 edition as the primary technological partner of ILL AT EASE, an event merging Art & Design, curated by Studio Leggero.

Visitors were treated to an enchanting outdoor living room setting, where they could admire the works of Ron Arad, Hermine Bourdin, Khaled El Mays, Diango Hernández, and Six N. Five and invited to step into NoMa's mobile exhibition for a captivating, sensorial audio-visual experience of the featured artworks.

Here is a recap of every destination:

📍 Tuesday, April 18th: 5VIE, Piazza Tomasi di Lampedusa

📍 Wednesday, April 19th: Ninfa Labs, via dell’Aprica 16

📍 Thursday, April 20th: Dynamic Art Museum, via delle Erbe 2a

📍 Friday, April 21st: Fondazione ICA, via Orobia 26

📍 Saturday, April 22nd: Pirelli HangarBicocca, via Chiese 2

Stay tuned for NoMa's upcoming adventures, and don't miss your chance to hop on board!

⬛ Valuart Solos x Ruben Fro: Exploring Tokyo Influences and Dissolving Realities

Last week was all about Ruben Fro, a talented visual effect artist and director based in Tokyo, known for his expertise in volumetric captures, point clouds, and large particle-based dynamic environments.

From his early days in Florence to his captivating real-time art installations and award-winning video art, Ruben has been pushing the boundaries of immersive creativity, and is currently Head of Cinematics at JADU AR.

Over the weekend, Valuart gallery visitors had the opportunity to explore ever-changing, dynamic worlds that challenged their perception.

For a deeper understanding of Ruben's artistic journey and insights into the exhibition, be sure to listen to this special Valuart podcast episode:

⬛ Coming this week: Valuart Solos x Bitvargen

Mark your calendars for April 28th-30th, as Valuart Solos presents Bitvargen!

Eager to learn more? Keep an eye out for upcoming announcements these days and see if you can decipher this cryptic text: 👀

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⬛ Fakewhale Cross | ISO100: A Celebration of Photographic Artistry

On April 19th Fakewhale presented ISO100, a photography-centric drop spotlighting the remarkable works of artists Sean Mundy, Gary Edward Blum, Mattia Cuttini, Alisa In Fotoland, DDO, Bàrbara Bezina, Pietro Paolini, Violet Bond and Jesse Draxler.

Dive into the official curatorial thread for an overview of these striking works:

⬛ Fakewhale Vault | Emanuele Dascanio: A Master of Hyperrealism

Renowned for his unrivaled expertise in hyperrealistic art, Emanuele Dascanio is an Italian artist whose meticulously crafted paintings possess such extraordinary precision and detail that they are often mistaken for photographs.

Last week, one of Dascanio's masterpieces, Unraveling Complexity: Entangled Simplicity, was added to the prestigious Fakewhale Vault.

Discover Emanuele's complete curatorial thread here:

As we wrap this week's newsletter, we celebrate the remarkable talents and memorable events that are shaping our ecosystem. We're excited to continue sharing more exceptional art, innovative experiences, and fascinating stories with you; in the meantime, stay tuned for next week’s newsletter!